Back
from his six-month medical leave, Apple CEO Steve Jobs—clad in his
trademark black turtleneck and blue jeans—finally reemerged into the
spotlight Wednesday to unveil a new digital album format, a
camera-equipped iPod Nano, and a trio of souped up, cheaper, but
camera-less iPod Touches. No sign of the Beatles, though.
Indeed,
absent news of the Fab Four finally arriving on iTunes or the unveiling
of the rumored Apple "iTablet," the reappearance of Jobs—who underwent
a liver transplant in April during a six-month leave of absence—was the
biggest news of the day.
Dressed in his standard
uniform—black turtleneck, jeans, and sneakers—Jobs still looked a bit
gaunt but otherwise "good," as the bloggers at Engadget noted.
The
recuperating Jobs got a long standing ovation as he took the stage,
then told the rapt audience that he now uses the transplanted liver of
a 20-something man who died in a car crash.
"I'm very happy to
be here today with you all," said a thankful Jobs, who urged everyone
at the event to become organ donors themselves. "I'm vertical, back at
Apple, and loving every day of it."
And with that, Jobs launched into the product demos, including ...
New iPod Touches
Unfortunately,
rumors of a Touch with a built-in camera didn't materialize; what we
did get, however, was a 64GB version of the Touch to go with the
existing 32GB and 8GB models. (The old 16GB version is, for now, MIA).
Both the 64GB and 32GB Touches boast "50 percent" faster performance
and OpenGL-enhanced graphics, according to Apple, while the 8GB model
is stuck with the old, slower Touch processor. Pricing for the new
Touches (all available now): $399 for the 64GB version, $299 for the
32GB, and $199 for the 8GB. (Oddly enough, the new price tags conflict
with the Touch price drops that were revealed on the Apple Store
earlier today.)
New iPod Nano, with built-in camera
While
the Touch didn't get its own camera as expected, the Nano sure did—a
VGA-quality, 30 frames-per-second camera, specifically, along with the
ability to sync photos and videos to iPhoto or the Photos directory on
a PC. The new Nano also comes with a larger, 2.2-inch display, an FM
radio, pedometer, voice recorder, and a built-in speaker, as well as
support for the new Genius Mixes (more on that in a moment). Prices:
16GB for $179, 8GB for $149.
Updated iPod Classic, Shuffle
Nothing
major to report here, except that the Classic now ships with a 160GB
hard drive for $249, while the Shuffle—now with the ability to tell you
via VoiceOver when its battery is full—will sell for $59 (2GB), $79
(4GB), and $99 (a 4GB stainless-steel special edition).
iTunes 9 & iTunes LP
As
expected, we also got our new digital album format: iTunes LP, a slick
digital package for full music albums that includes album art, liner
notes, credits and "other customized content." The main interface for
an iTunes LP-formatted album looks something like a DVD menu, complete
with options such as Play Album, Song List, photos, videos,
memorabilia, liner notes, and credits; Jobs also mentioned that the
artists themselves may collaborate on iTunes LP design (for instance,
we got an example from a Dave Matthews LP, with artwork drawn by
Matthews himself). It's a sleek looking package, all right, but (at
first blush, at least) somewhat short of earth-shattering; while it's a
nice bonus for those who buy complete albums, I doubt it will put much
of a dent in the trend of buying individual tracks on iTunes.
Also
new: "iTunes Extras," which will deliver the same types of extra
features for purchased movies that you'd expect from a DVD, such as
featurettes and deleted scenes. (Director and cast commentaries,
anyone?)
Sharing movies, TV shows, and songs across multiple
computers in your home will also be easier thanks to "Home Sharing," a
new iTunes feature that'll let you view, stream, and copy your content
between up to five systems on a home network—no more need to dig into
your iTunes folder and copy content manually.
Jobs & company
also showed off Genius Mixes, an extension of the Genius recommendation
feature in iTunes that creates "endless mixes of songs" that "go great
together, almost like radio stations" starting with 12 mixes based on
the tunes in your iTunes library. Another new Genius feature:
recommendations for apps, in addition to music.
Meanwhile,
iPhone and iPod Touch users with dozens of apps will appreciate this
next feature: the ability to manage and organize all the apps on your
iPhone/iPod Touch via iTunes, all without having to (clumsily) drag
icons back and forth on the device itself.
Other new iTunes 9
features: a cleaned-up iTunes Store interface (with a navigation menu
above every page that lets you jump to any section of the store),
improved iPod/iPhone syncing (for example, you can now sync entire
genres and artist collections), and the ability to preview songs or
videos by mousing over them from the iTunes "top charts" listings.
The
new Genius features for the iPhone and iPod Touch will be enabled by
iPhone Software 3.2, which Jobs said will be available later today.
(More details on the new firmware as we get them.)
What we didn't get
No
Beatles on iTunes, again (despite today's date, 9/9/09). No sign of the
long-rumored iTablet. No built-in video camera for the Touch, or any
other iPod besides the Nano. No mention of Apple TV.
So, what do you think: Psyched by the new Nano? Like the idea of iTunes LP? Feeling underwhelmed?